Privacy Policy as at 3 January 2026
Introduction
I am committed to protecting the privacy of our users and customers. This privacy policy explains how I collect, use, share, and protect personal information in accordance with the General Data Protection Regulation (GDPR). Kerrie Lyons is responsible for the collection and processing of user personal data.
You can reach Kerrie at:
Email: kerrie@totemmarketing.com.au
Phone: 0449 999 588
Data Collection from Cookies
Drink This Next website collects cookies to track rack how you navigate the site, which helps to improve your browsing experience. We collect information about your IP address, browser type, and pages you visited.
Form Responses
The site store form responses you submit securely on Google Drive or if for academic research purposes on Microsoft One Drive. Jotform is used to collect the data via Jotform. You can review the Privacy Policy for Jotform here.
A form may ask you to provide personal information or data - you have the option to respond or not and in some cases to provide information anonymously. If you have any questions about a form please get in touch with Kerrie directly.
If you select the option, you may receive information directly from Drink This Next via email occassionally, but only if the information is perceived to be of interest and relevant to you.
Purpose of Processing
Your data is processed for the following purposes:
1. To generate content for the site
2. To encourage conversations and engagement
3. For academic research analysis
4. To share on social media channels
5. To improve the site's performance, structure, usability and accessibility
Should Kerrie wish to use the information you provide for any other purpose, she will need to contact you directly for your informed consent on where and how this information will be stored and disseminated.
Data Transfer Outside the EU
In some cases, your personal data may be transferred to countries outside the European Union (EU) or the European Economic Area (EEA).
These transfers may occur when our service providers or partners are located in countries outside of the EU/EEA or when we need to store or process data in global data centres. Any such transfer of your personal data is carried out in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR). To safeguard your data during these transfers, we rely on standard contractual clauses or other appropriate safeguards, ensuring that your data is protected in accordance with GDPR standards.
Access your personal data
You can request a copy of all the personal information we hold about you, such as your account details, order history, and preferences.Rectify
incorrect data
If you notice an error in your personal details (like a misspelled name or incorrect address), you can request that we correct it by sending an email to kerrie@totemmarketing.com.au
Erase your data in certain circumstances
You can request the deletion of your account data if you no longer wish for your data to be shared or used for analysis, or if your data is no longer necessary for the purposes it was collected.
Restrict or object to processing
If you believe your data is being processed unlawfully or if you no longer wish to receive marketing emails, you can request to restrict or stop processing your personal data.
Data portability
You can request a copy of your data in a machine-readable format, which can be transferred to another service provider.
Data Security
We take appropriate measures to ensure data security, protect against unauthorised access, and comply with GDPR.
Data Retention
Personal data is retained as long as necessary for the purposes stated, unless a longer retention period is required or permitted by law.
Changes to this Policy
We may update this policy. When significant changes take affect the date at the top of the policy will reflect changes have been made. People who have provided their email address may also receive advice of the changes which have taken place.
Third Parties
Jotform is used to collect information for surveys, questionnaires, email data or any generic info you provide as part of the drinkthisnext.com website. You can review the Jotform privacy policy here.
In the case of approved academic research, all data collected for my thesis, academic articles and other associated academic work will be stored securely on the University of Southampton's One Drive system, as per the University's ethics governance requirements.
Kerrie also has a marketing business - Totem Marketing - which provides strategic marketing and communication advice to drink brands. Your data and details will not be shared with Totem Marketing clients.
A transcription service will provide written accounts of any formal interviews. This service is called Fireflies.ai. You can view the privacy and confidentiality policy statements of Fireflies.ai here: https://guide.fireflies.ai/articles/2154538358-policy-on-keeping-information-safe.
Confidentiality
Unless made specifically clear Kerrie has permission to publish your name on Drinks This Next, associated social media channels or for the use of academic purposes, your information will remain confidential.
In the case of academic research, you will need to complete a detailed consent form and consent will be an ongoing process.
Participants are discouraged from sharing any sensitive information as Kerrie is obliged to share any information with authorities if it relates to an illegal action or could cause harm to someone else.
Risk Management
It is possible psychological discomfort could emerge for some people who engage with this website or surveys, particularly if an unpleasant memory or familial association with alcohol has caused harm for you in the past.
Support services and advice is provided below should you need to discuss any concerns which may arise:
BEYOND BLUE
1300 22 4636
www.beyondblue.org.au
LIFELINE
13 11 14
www.lifeline.org.auALCOHOLICS ANONYMOUS
1300 222 222
aa.org.au
Changes to this Policy
We may update this policy. When significant changes take affect the date at the top of the policy will reflect changes have been made. People who have provided their email address may also receive advice of the changes which have taken place.